Lead funnel visibility
Track how conversations progress from first response to qualification and conversion.
- Entry source by campaign or workflow
- Qualification completion rates
- Human handoff and close-loop visibility
Feature
WhatsApp analytics for conversations, leads, and campaigns
Track WhatsApp automation performance across lead capture, response quality, campaign outcomes, and conversion-driving workflows.
- See which flows and campaigns actually drive outcomes
- Identify drop-off points in qualification and support journeys
- Improve conversion and response quality with better visibility
Flowperformance visibility
Campaignoutcome tracking
Leadjourney insight
Overview
What teams should measure first
Analytics should help teams take action, not just generate dashboards. Start with the metrics that explain performance and next-step opportunities.
Campaign performance
Measure which WhatsApp campaigns generate replies, qualified conversations, and downstream actions.
- Broadcast response quality
- CTA performance
- Segment-level insight
Support bottlenecks
See where support flows fail, which queries escalate, and where human teams need stronger context or routing.
- Common failure points
- Escalation volume
- Resolution friction patterns
FAQ
Common questions
Why does analytics matter for WhatsApp automation?
Without analytics, teams guess what is working. Good visibility shows which journeys convert, which flows break, and where to iterate next.
What should I track first?
Start with conversation source, qualification completion, handoff volume, and campaign reply quality. These metrics usually expose the highest-leverage fixes.
Can analytics help support teams too?
Yes. It helps support teams understand escalation patterns, FAQ gaps, and where automated journeys are not resolving customer intent well enough.
Next steps